What Mums Have Taught Us at the PBC Baby Expo
If you’ve been to the PBC Baby Expo in Brisbane, there’s a good chance you’ve met us. We’re the two laughing a bit too loudly at the MaternityBag stand.
We call ourselves Thelma and Louise. We’re best friends, we’ve been doing the expo together for 10+ years, and it’s one of our favourite weekends of the year. (Our road trips end much better than the movie’s, we promise.)
More than a market stall
Every year, between 50 and 100 mums walk away from our stand with a hospital bag. That’s lovely, but it’s not the main reason we keep coming back.
We come back to listen.
Running an online shop, you don’t often get to see the mums you’re packing for. At the expo, they’re right in front of us, holding the pyjamas, opening the bags and telling us exactly what they think. And mums are honest. If something’s not right, they’ll tell you.
What mums have told us (and what we changed)
Over the years, a lot of what’s in our range today started as a conversation at the stand.
The colours. We watch which colours mums reach for first, then use that when we choose what to import.
So many mums asked for neutral and plain so we introduced navy, grey and cream.
The pyjamas. Mums told us they wanted something cool, soft and easy for feeding. That’s why our summer PJs are short-sleeved and roomy, and why everyone who touches them says “buttery soft”.
What goes in the bag.
We added an eye mask to block out the bright lights so our Mum's could enjoy some rest. Our customers wanted a larger capacity overnight bag so we developed the carry-all hospital bag.
We also spend the weekend looking at what’s new: the trends, the products mums are excited about, and the questions they keep asking. It all feeds into what we pack next.
Come and touch everything
That’s the best part of meeting in person. You don’t have to take our word for it.
Feel the pyjamas. Roomy, easy for feeding and made for the days you’ll be living in them.
Look inside the bags. We’ll open them up and show you every item, so you know exactly what you’re getting.
Ask us anything. We’ll tell you honestly which bag suits you. If you only need Grace, we’ll say so.
Tell us what you’d change. We mean it. Your idea might end up in next year’s bag.
See you at the next expo
We’ll be back at the PBC Baby Expo Brisbane in 2027. Dates are coming soon, so follow us on Instagram to hear first.
Can’t wait that long?
Every MaternityBag hospital bag is delivered Australia-wide, packed and ready to go. Our maternity pyjamas are online too. And if you’re buying for someone else, have a look at our hospital bag gifts.
Chauntel (Louise), Founder, MaternityBag